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Writer's pictureArabian Equipment

AER Unveils Bold New Look: Built to Withstand, Built to Lead!

AER has recently revealed a powerful rebranding that reflects its unwavering strength, durability, and commitment to the industrial world. The new look is not just a visual upgrade; it’s a testament to AER’s mission, embodying the grit and tenacity that has defined the company from day one.




 

Think of tough steel edges, bold colour contrasts, and a no-nonsense style that mirrors the very equipment AER provides. Each aspect of the new branding, from the bold typography to the streamlined logo; has been meticulously crafted to convey resilience, reliability, and a steadfast focus on quality.

 

Managing Director Keiran Gaffney shared insights on the significance of this fresh look: “We wanted our branding to reflect who we are and what we do best - providing top-tier, robust equipment that can handle the toughest environments. Our clients come to us because they know we’re built to last, just like our machines.”

 

The new brand identity also aligns with AER’s dedication to its staff, whose hard work and commitment are frequently celebrated on social media. This dedication is a cornerstone of AER’s success and serves as a daily reminder of the company’s shared mission: to power industries across the Middle East with unparalleled expertise and equipment.

 

As AER steps forward with this modernised look, the message is clear. AER is here to stay, and it’s ready to tackle the toughest jobs ahead.



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